Press release by Ocrim / OCRIM works all over the world and knows the habits and needs of each country. OCRIM looks at Great Mother Africa culture with admiration and knows her problems too. OCRIM has decided to support the project Dialogo Silenzioso because has considered it a real anthropologic, social and physiognomic study and a true cultural container of life and feelings.
A Portrait of Ethiopia, a series of limited edition prints by Lerario Photos’ photographers — originally created for the Dialogo Silenzioso exhibit (patronized by the Ethiopian Embassy in Italy and sponsored by the Cuomo Foundation of Monte Carlo, Principality of Monaco) — is now available for our collectors and photography enthusiasts.View this collection
Our images are often used in publications for heritage-tourism projects in various areas of the world. We like to explore the possibility to harmonize tradition and modernity: we believe that cultural heritage needs to be protected and maintained but I also believe that conserving heritage does not mean to get stuck in the past.
That is a very controversial issue that has two sides: one side supports such projects for economic and social reasons (ie., jobs) and the other side opposes them for cultural or ecological reasons (damage to the integrity of the cultural or natural heritage). I am fairly agnostic about this issue. I’ve seen projects that bring only destruction and desecration. And I’ve seen many good heritage-related tourism projects that really benefit the communities involved.
It’s unrealistic to turn back the clock and heritage-related tourism can allow the communities to develop one more tool to be creative and competitive for facing all the coming issues. To achieve that goal is very important to involve the community and here good communication plays a vital role: when there is no public strategy for the protection and promotion, shared by the community, there is a high risk of the loss of memory and cultural identity that undermine social cohesion and lead to the depletion of natural resources, material and immaterial.
The ability to create new know-how, to distinguish oneself, to have a common vision of the future and thus to express a “social competitiveness”, is the advantage of “communities” who assume the role of establishing and negotiate within the challenges of modernity as well as within the values on which they rest, knowing that where there is not culture, sense of identity and memory, it is not possible to create any sense of genuine “community”.
Our new Intangible Cultural Heritage Collection will include publications, art editions, printed apparel, and accessories dedicated to the stories people tell, the objects they build, and the things they do, passed down through the generations. It will be a constant work in progress made — in a spirit of cooperation and mutual assistance — working side by side with small communities, local organizations and talented individuals in Africa, South America and Europe.
As a nomadic studio, when we operate in underserved areas of the world, one of the biggest problem we face is the difficulty in delivery our works (hi-res photographs, HD videos, book/magazine master files, etc) through the Internet.
In practice we experience on our own skin some effects of the Global Digital Divide, i.e. the disparities in opportunity for the access to the Internet, information, educational and business opportunities derived from this access between developed and developing countries.
Seven of our images — belonging to The Coming Together series — have been used to produce a collection of pure silk scarves. Currently this collection is only available in Canada and the United States.
As a social enterprise, at Lerario Photos we do support charity organizations — specially the small, local ones created within the community in which they act — and, when working for underserved communities and underprivileged people, we do provide our services for free. But we no longer believe in charity, at least not as we know it today.
We are convinced that — apart that in some very exceptional circumstances, as sudden conflicts or natural disasters — it brings more damage than benefit and, after many years in the sector of humanitarian operations, we believe that is necessary to explore new ways.